New Alliance LLC Founder Interview Part 1: Mark Vuong
A Partnership Built Around People
For more than 25 years, I've had the privilege of building homes and communities. The projects that have meant the most to me are the ones that truly improve the way people live.
That's why I'm excited to share that New Alliance is partnering with Mobility Rules to create communities designed for active adults and for families raising children on the autism spectrum. Together, we're reimagining housing by putting independence, accessibility, connection, and dignity at the center of every design.
This mission is deeply personal. As the father of a son with autism and the husband of a wife living with muscular dystrophy, I've seen firsthand how thoughtful design can empower people and strengthen families.
I'm grateful to be partnering with Cathie Ross and the team at Mobility Rules, who share this vision. This is just the beginning, and I'm excited to share more about our journey in the months ahead.
To kick things off, the Mobility Rules team asked me a few questions about why this mission matters so much to me. I hope you enjoy the conversation.
Also, check out Cathie’s spotlight on the MobilityRules blog.
Mark Vuong is a developer, builder, entrepreneur, and community advocate with more than 25 years of experience in construction, development, and asset management.
Slogan: One Team. One Village. Your Dream. Our Legacy.
Mission: Building communities and lasting legacies through the power of alliance and partnership.
Founder Quote: "A contractor builds a project. An alliance builds a legacy."
Mark Vuong
Founder, New Alliance, LLC
What inspired you to create New Alliance?
I created New Alliance because I believe the most meaningful projects are built through partnership.
Throughout my career, I've participated in more than $450 million in construction, development, and asset management projects. One lesson has remained constant: great communities are never built by one person. They are built by a village of trusted partners, talented professionals, and a shared vision.
More than a decade ago, I helped renovate and reposition a 244-room Senior Living and Memory Care community in Las Vegas. Later, I participated in the development of a 27-unit senior co-housing condominium community, where residents owned their homes while staying connected through a strong sense of community. Those experiences showed me that housing is about far more than buildings—it has the power to improve independence, dignity, and quality of life.
This mission also became deeply personal. My son is autistic, and my wife lives with muscular dystrophy. Their experiences strengthened my commitment to creating communities that are accessible, inclusive, and designed to help people thrive.
Those professional experiences, combined with my family's journey, inspired me to create New Alliance.
Our mission is simple: to build communities and lasting legacies through the power of alliance and partnership. Every project is guided by our five core pillars: The Village Mindset, A Family Environment, Unified Stewardship, Lifelong Partnership, and Community Legacy.
Was there a specific moment or experience in your life that led you to start this mission?
The turning point came through both professional and personal experiences.
Working on senior housing communities showed me how thoughtful design can improve independence, dignity, and quality of life. At home, raising my son with autism and supporting my wife through muscular dystrophy gave me a deeper understanding of the importance of accessibility, inclusion, and communities that truly support people.
Together, those experiences shaped my belief that communities should be designed around people—not the other way around.
Before founding New Alliance, what was your professional background, and how did it prepare you for this work?
My background includes construction, development, asset management, project management, and real estate. Over the years, I have been involved in projects totaling more than $450 million across residential, commercial, hospitality, senior housing, mixed-use, and adaptive reuse developments.
These experiences taught me how to manage complex projects while never losing sight of the people those projects ultimately serve.
What problem did you see in the marketplace that wasn't being addressed?
I saw a disconnect between development, construction, and the people those projects are meant to serve. Too often, the focus is on completing a project rather than creating a lasting community.
I wanted to build a company centered on partnership, collaboration, and long-term relationships—where everyone is aligned around a shared vision and a common goal.
Looking back, what were some of the biggest challenges you faced when launching New Alliance?
Building trust, assembling the right team, and creating a culture where people always come first. Those things don't happen overnight—they're earned through consistency, integrity, and delivering on your promises.
For me, success has never been just about completing projects. It's about building lasting relationships with clients, partners, and the communities we serve.
New Alliance seems to be about much more than accessibility. It's about people. Why is serving people so important to you personally?
Because every project we build has the potential to change someone's life.
Through my experience in senior housing, my son's journey with autism, and my wife's experience with muscular dystrophy, I've learned that housing is about far more than buildings. It's about independence, dignity, opportunity, and connection.
That's why serving people is at the heart of everything we do. When we create better communities, we create opportunities for people to live with greater purpose, belonging, and quality of life.
